Managed Health Care

Specializing in Managed Health Care...

Growing and Maintaining Your Organization

SRI specializes in market research and strategic/tactical planning designed to enhance member services and patient care, thereby developing increased member retention and decreased disenrollment for HMOs, PPOs, IPAs, independent medical groups and community hospitals. Our specialties include:

Member retention: Research, strategic/tactical planning, and consulting
Member/patient satisfaction surveys (monthly, annual, other)
Identifying & eliminating barriers to the purchase decision
Disenrollment studies (both surveys and focus groups)
New product development: research, strategic/tactical planning, and consulting
Concept testing for advertising & promotional campaigns
Branding the organization and/or its products
Member/patient profiling

The Institute is comprised of a team of seasoned behavioral scientists (both quantitative and qualitative) and strategic planners & consultants in marketing, public relations, and promotions.

As behavioral scientists, we are interested in understanding and predicting human behavior (i.e., consumer behavior and/or voting behavior). As strategic planners, we're interested in behavioral modification.