Secondary Research,
Competitive Intelligence

...in an age of 'Information Overload'

SRI can secure the INTELLIGENCE you need!

Securing "competitive intelligence" via secondary research is the process of collecting and analyzing information about customers and industries you want to reach;  in other words, analyzing your target market or market niche.

Such "business intelligence" is necessary for making INFORMED DECISIONS regarding every aspect of growing and operating your business;  i.e., creating business plans... launching new products and services... fine tuning your existing products/services... expanding into new markets... developing advertising, public relations, and promotional campaigns... setting prices for your products/services, and more.

Our experts in secondary research will identify and analyze:

• Detail an industry, or a given company, as it exists today

• Define where an industry/company is heading

• Identify Size of Market and Growth trends in business sectors of interest to you

• Identify Major players in a given market, rank-ordering by share of market owned

• Identify Factors that influence "buying decisions"

• Identify Barriers to entry into specific markets; how to overcome/avoid these barriers

• Probe for indicators of future performance

Contact us to learn more; call toll-free (800) 224-7608 or email us at MoreInfo@SRI-Consulting.org