Debra L.Debra L. |
Schultz, Ph.D.Schultz, Ph.D. Director of Qualitative ResearchAs SRI's Director of Qualitative Research, Debra L. Schultz, Ph.D., is an expert in advanced interviewing techniques, strategic planning, persuasion, business communications, and multi-cultural communications. Prior to joining SRI, Dr. Schultz was a professor of communications at UCLA; prior to that, at New York University (NYU). While in New York, Dr. Schultz was a member of the research staff of ABC's Goodnight America and Good Morning America; she also headed her own literary agency representing screenwriters, playwrights and other artists. Her academic credentials include a Ph.D. in Communication, Arts and Science from New York University. Dr. Schultz oversees the qualitative aspects of the Institute's research projects. These activities include, but are not limited to, field research (involving person-to-person interviewing), facilitating in focus group research (including in-depth probing strategies), descriptive research, library research and other secondary sources of information gathering. |