Data Collection

Sound Decisions Require Sound Data...

When there's no room for error, turn to SRI

The fundamental determinant of "reliability" (accuracy) in all empirically-based research is data collection.

Without extremely high levels of reliability,
NO findings will turn out to be "valid."

This is true with respect to Consumer Marketing Research, Policy Research, Political Polling, and Business-to-Business Research.

SRI's predictions of voting behavior and consumer behavior (e.g., the decision to purchase) routinely turn out to be within 1% to 2% of actual behavior; and it all begins with securing highly reliable data from respondents.

SRI now provides DATA COLLECTION services to those who do their own data analysis in-house, but outsource data collection. You can rely upon us to:

Follow your specifications and instructions to the letter.
Pre-test the research instrument (questionnaire) and, whenever necessary, provide you with recommendations intended to maximize BOTH the "reliability" of the data and the "validity" of the FINDINGS
Ensure that the data are gathered and delivered to you within the requisite time frame.
Maintain the strictest confidentiality for each and every project